Displaying items by tag: marketing http://www.kepler.edu Tue, 02 Sep 2014 17:35:39 +0000 Joomla! - Open Source Content Management en-gb Professional Workshops Survey http://www.kepler.edu/home/index.php/news-mainmenu-139/professional-development/item/475-survey http://www.kepler.edu/home/index.php/news-mainmenu-139/professional-development/item/475-survey

survey-buttonKepler College is investigating creating a series of workshops for professional development for astrologers. We would like to know which topics are most interesting and useful to you. Please take a moment to fill out our survey.

As a thank you and an introduction to our professional development offerings, please CLICK HERE to enjoy Donna Woodwell's marketing workshop on how astrologers can use the internet to attract clients and promote products. 

  • professionalism
  • professional development
  • professional astrologer
  • marketing
    kepler@kepler.edu (Kepler) Professional Development Fri, 16 Aug 2013 05:58:37 +0000
    Keeping in Touch with Mailing Lists http://www.kepler.edu/home/index.php/news-mainmenu-139/professional-development/item/462-keep-in-touch-emailing http://www.kepler.edu/home/index.php/news-mainmenu-139/professional-development/item/462-keep-in-touch-emailing Keeping in Touch with Mailing Lists

    As you build an astrology business (or an astrology group), there comes a point where just using Facebook or other social media isn't enough and neither is your personal email. Newsletters can help keep your clients informed and provide a way of reaching others. But before you follow down that path, you want to find a solution that is easy to use, provides good entry level options and offers a way to grow as you need it. Donna Woodwell gives a good argument for MailChimp. 

    Build Your Email Mailing List for Free with MailChimp

    For several years, I’ve used an email marketing solution to send emails to my clients and others who’ve signed up for my mailing list. Each year when it’s time to renew my contract, I look around at the other email marketing companies to see what the competition has to offer.

    This year, I fell in love with a monkey. MailChimp, which has been around since 2007, has rapidly become one of the top email-marketing solutions on the market. Its features include:

    • Management of multiple email lists
    • Easy to customize sign-up forms for websites, Facebook and other sites
    • Pre-designed or DIY email temples for professional-looking mailings
    • Integration with Facebook, Twitter and other social media
    • Simple reports to track and analyze the success of your email campaigns
    • Too many others to list here

    Even better, there’s a “Freemium” plan  – up to 2,000 subscribers and 12,000 emails a month – is absolutely free! For many holistic business, this is more than you’ll ever need from your email service.

    If you don’t have an email marketing solution yet, I highly recommend you sign up for a free MailChimp account and get started. (If you don’t have a website of your own yet, you can put a form on a Facebook page and start collecting names there.)  If you do have an email marketing subscription, check out MailChimp and compare; you may save yourself several hundred dollars a year.

    Do you have another service you have found useful?

    • marketing
    • newsletter
    • mailing list
      donna@fourmoonsastrology.com (Donna Woodwell) Technical Tips Fri, 21 Jun 2013 19:50:56 +0000
      Using Zoominfo to Manage Your Internet Image http://www.kepler.edu/home/index.php/news-mainmenu-139/professional-development/item/452-image-manage http://www.kepler.edu/home/index.php/news-mainmenu-139/professional-development/item/452-image-manage User Profile

      I admit it, I was doing a little ego surfing a few weeks ago to see how my own internet marketing efforts were paying off.  A few pages into my search I started finding errors associated with me (Apparently I’m a geneticist – I never knew I served on the National Council for Genome Research!)

      Curious, I did some checking and discovered that there’s a business search engine called Zoominfo. Zoominfo’s automated searchbots scour the internet for every scrap of information on professionals and professional organizations then centralize the information into a searchable, publicly accessible online database.

      This means there’s probably a file on you. I had two, and both had entries that were wildly (and sometimes amusingly) incorrect.  But since other internet sites are pulling information from Zoominfo, the errors multiply throughout the internet.

      Fortunately, Zoominfo allows you to claim your own profile (for free), and clean up the information. Just go to the site, search for yourself/your business, claim your profile(s) and follow the instructions. Zoominfo gives you the opportunity to decide how much (or how little) you want your profile to say about you, plus a listing of all of the Internet sites Zoominfo has found that mention you.

      Yes, we live in a strange new world. It’s our job to be smart and make the best of it. But if you’re in the market for clients (or looking for a job), definitely get your Zoominfo profile updated. It will tell you a lot about your current web presence.

      • Zoominfo
      • Internet Profile
      • marketing
        donna@fourmoonsastrology.com (Donna Woodwell) Technical Tips Wed, 01 May 2013 23:25:07 +0000