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I love this article Donna, and I am sharing it! I have also contemplated such a topic and as you mention, even more of the "mundane" people are coming to the space where they realize that the usual solutions are not working anymore, or never did! These people may not know HOW to bridge their needs with what we have to offer, so that is up to us to get the message out to THEM. Often, we end up talking only to our peers, using our "lingo" that we understand but no one else does. While it is important to network with our peers, it is also important to provide outreach to others who really are in need and do not know it yet!