As you build an astrology business (or an astrology group), there comes a point where just using Facebook or other social media isn't enough and neither is your personal email. Newsletters can help keep your clients informed and provide a way of reaching others. But before you follow down that path, you want to find a solution that is easy to use, provides good entry level options and offers a way to grow as you need it. Donna Woodwell gives a good argument for MailChimp. 

I admit it, I was doing a little ego surfing a few weeks ago to see how my own internet marketing efforts were paying off.  A few pages into my search I started finding errors associated with me (Apparently I’m a geneticist – I never knew I served on the National Council for Genome Research!)

Curious, I did some checking and discovered that there’s a business search engine called Zoominfo. Zoominfo’s automated searchbots scour the internet for every scrap of information on professionals and professional organizations then centralize the information into a searchable, publicly accessible online database.